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Job Description

Accountabilities, responsibilities and main duties:

• Developing, executing, and governing marketing communications concepts and programs for engaging various stakeholders as per the business strategy.

• Working closely with business representatives, marketing, and sales for ensuring content alignment and feasibility of the concepts and programs.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

• Maintaining our social media presence across all digital channels.

• Measuring and reporting on the performance of all digital marketing campaigns.

• Work towards achieving targets for Business Development and boosting sales.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies and plan, execute, and measure experiments and conversion tests.

• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Qualifications

• Excellent English writing skills, including creative writing for campaigns.

• Proven working experience in digital marketing, particularly within the industry.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments.

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, ahrefs, GTM,etc.).

• Working knowledge of ad serving tools.

• Experience in setting up and optimizing PPC campaigns on all major search engines.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

 

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