Company Profile:

AB InBev is the world’s leading brewer with over beer brands includes global brands Budweiser and Corona We are driven by communities fuelled by innovation and centred on consumers Our purpose is ‘bringing people together for a better world’ Our Global Capability Center in India hosts capabilities in operations analytics Growth Analytics Center and technology AB InBev is investing into tech digitisation and leveraging data sciences to propel our business and communities further

Job description:

PURPOSE OF ROLE

• The objective is to perform Social Listening for (ZX Ventures Adjacencies) including the following activities: Tracking Voice of the Consumer (VOC), sentiment, buzz, marketing activations, events, etc. and provide reports to Brand and Digital Managers.

 

KEY TASKS AND ACCOUNTABILITIES

• Monthly reports
• Weekly/Bi-weekly campaign reports (as applicable)
• Ad hoc and exploratory reports (as needed)
• Real-time dashboard tracking (as applicable)
• Development and maintenance of:
• Social Listening Monitors in tools like Crimson Hexagon and Social Bakers
• Geo-location monitoring for AB Inbev breweries across geography
• Tracking Earned/Organic content from all social platforms and Social aggregator tools
• Owned performance tracking with tools like Social Studio, Sprinklr, Facebook Insights

• Buzz / Sentiment / SOV trackers using Crimson Hexagon tools
• Campaign and Launch Effectiveness Measurement
• Benchmarking data
• Dashboards
• Engaging with business partners to understand the requests that we receive from brand managers
• To attend regular calls with brand managers, zone stakeholder and agencies

QALIFICATIONS, EXPERIENCE, SKILLS

• Level of educational attainment required:
  • 4+ years of professional experience in social listening, social media analytics, digital marketing, consumer insights
• Professional qualifications and accreditations/memberships required:
  • Post-graduation in Business, Marketing, Research, Statistics, Computer Science, Information Technology have yielded solid performers.
  • Certification on google analytics, Web analysis and SEO are also considered
  • Knowledge on dashboarding and visualization tools like Power BI

• Language skills required
  • English and any foreign language is a value add
• IT skills required
  • MS office, advance excel, VBA and SQL functionalities
  • Technology savvy with IT development background in a programming capacity very beneficial. Working experience with APIs a plus
  • Knowledge on dash boarding or Analytical tools like Klipfolio, Qlikview, Tableau, Statistica and etc.
  • Python and Machine Learning skills would be added advantage