Primary responsible for topline ( sales turnover) by doing mktg strategies and initiatives
Study the market situation and provide suggestions to the Management to assist in pricing decisions, product plans, Lead generation etc and also
handle PR, CSR and Corporate communications
Benchmark market and competition data and develop sales strategy to periodicallly drive targets. Provide qualified Lead generation for sales
Understand the short, medium and long term strategic plans of the organization and ensure that the Marketing function is structured in alignment with
these plans. Strategise develop and manage marketing campaigns - ATL, BTL, Online, Events and Expos, Schemes and promotions
Develop the overall financial budgets and plans in line with the sales and marketing strategy of the organization, and also ensure appropriate market
research and analysis are conducted. Budget planning with respect to sales & brand obgectives. Impact analysis, MOM correlating to media wise
spends and sales
Ensure that advertisements are released in time, as per the agreements with the media. Structured launch of projects in Chennai and in other
geographies
Define the marketing research process, brand building plans, future marketing trends for the organization with specific role & responsibilities for the team
members
SECTION IV: KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLE
Responsibilities attached to the role
Identify and effect tie ups with Creative partners, Ad agencies, PR agencies, Event organisers etc. for effective implementation of the marketing
strategies planned.
Managing a team of high performing Second-in-line positions, suggest key developmental areas, motivate and derive peak performance specifically in
achieving the sales and revenue targets
Masters
MBA
Marketing Strategy,,people skills,
Realestate/Property
