Company Profile:

Reflections is a product engineering company characterized by deep technology expertise customer obsession and purposeful innovation backed by a team of passionate technology entrepreneurs our experience spans across different domains like Healthcare Banking Retail Logistics Media Entertainment Automobile and Fashion we help customers across these domains achieve powerful ROI driven business transformation

Job description:

We are looking for 5-8 years experienced SEO + QA Analyst to join our team and help us build a strong online presence.

• SEO + QA Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website.
• To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
• Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Responsibilities

• • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page.
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing, Automated crawling, Keyword Monitoring etc
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy(Backlink analysis)
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Primary Skills

• • Work experience as an SEO Analyst or similar digital marketing role
  • Expertise in website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Familiarity with keyword research and management tools
  • Experience with email campaigns and paid advertising
  • Understanding of ranking factors and search engine optimization practices
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Strong analytical skills
  • BS/MS in Marketing or relevant degree with SEO testing experience

Certifications Required (If any)

• • Good to have any Advanced Analytics in Digital Marketing related Certification