Job Description
Accountabilities, responsibilities and main duties:
• Developing, executing, and governing marketing communications concepts and programs for engaging various stakeholders as per the business strategy.
• Working closely with business representatives, marketing, and sales for ensuring content alignment and feasibility of the concepts and programs.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Work towards achieving targets for Business Development and boosting sales.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies and plan, execute, and measure experiments and conversion tests.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Qualifications
• Excellent English writing skills, including creative writing for campaigns.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, ahrefs, GTM,etc.).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
Bachelors
Any Bachelors Degree
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Recruitment
