Company Profile:

years staying one boring predictable step ahead of what’s possible We believe in the relentless pursuit of reliability We believe deeply in the mundane beauty of stability We are big giant fans of predictability Does that sound dry to you A little dull Not to us This is the stuff that gets us up in the morning We eagerly rise to the challenge of adapting to change after change transforming the infrastructure to deliver the minimum in drama

Job description:

The Digital Campaign Manager will design and implement a vibrant and effective digital marketing campaigns. Expertise in analyzing and understanding various databases and online analytics tools, such as Google Analytics and marketing automation tools (Pardot / Kickfire), is a must have. Demonstrated experience in deploying smart marketing techniques to enhance brand image and web-search visibility is also essential.

Multi-channel experience across earned and paid media is a must, with a track record of strong B2B customer engagement leveraging the latest in customer experience. Competence in understanding the leverage of web development tools is also critical to success in the role.

Planning, executing and measuring the campaign in alignment with the brand agenda and execute on the focus on results

End-to-end ownership of integrated and ad hoc marketing campaigns with the aim of acquiring and retaining customers

Deep insight capabilities to interpret campaign data to continuously measure ROIs and increase effectiveness.

Audience focus (industry segmentation, titles, persona, functions, accounts, existing customers & targeted prospects)

Defining and executing on parameters for effective campaign content (templates, CTA, best practices, personalization)

Proficiency in marketing automation tools

Strong brand strategy and communication skills with the ability to identify the target audience and create a digital campaign that is engaging, informative and results-focused