Company Profile:

ITC is one of India's foremost private sector companies, has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive.

Job description:

• The DMM will be the partner to brands to devise digital marketing and new, relevant forms of media in order to transform the way our India brands connect with their target consumers for the respective portfolios. This role will be the bridge to bring alive the ‘How’s’ of digital, from communication planning, campaign strategy, design, and execution, hence has to sit at the cusp of both brand and digital teams. This role would be the key stakeholder in driving the overarching digital agenda of the organization and integrating the same into brand marketing interventions

The role holder will be responsible for –

• Brand Communication planning/ Campaign Strategy + Design
• Digital Content – Advertising Moments, films, seek-out, brand website content, etc.
• Content Syndication, Sponsorships, Influencers, Digital ambassadorship

Key Deliverables

• Brand-wise digital AOPs with digital creative partners
• Digital campaign approach and strategy
• Campaign design with agency partners
• Data-driven Creative strategies, planning assets and messaging with creative agencies
• Tag team with Digital media team to arrive at a cohesive strategy and roll out with media teams
• Coordinating measurements and KPI tracking with the CMIE team
• A/B testing and learning and applying
• Creative/media innovation
• Driving the awards agenda with creative + media agencies

Educational Qualification & Experience:

MBA (Marketing) advertising communications grads around 3-6 years of relevant experience,