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Sales Manager

Aditya Birla Group
Location: Anywhere in India, Experience: 2 years - 4 years
Posted On: 18-Apr-2024 | Last Date to Apply: 30-Jun-2024 | No: of Vacancies : 1

Company Profile:

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 140,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia and Europe. Aditya Birla Group’s flagship manufacturing conglomerate, Grasim has announced its foray into B2B e-commerce last year to capitalize on the large and growing opportunity in the construction procurement industry (INR 7 lakh crore procurement market in India, with only 1% digital penetration). The company has committed to investing $250 Million (INR 2000 crores) over the course of 5 years for buidling the business. The platform will enable contractors and retailers (SMEs) get access to a variety of quality construction material, access to credit, reliable delivery and tracking. For the suppliers (OEMs and distributors) the platform will enable a pan-India digital channel which would help them build a wider network and opportunities to expand their sales. This is a unique venture which operates like a startup with all the benefits of being a part of a large conglomerate and draws from the equity of the Aditya Birla brand. The platform has already witnessed rapid growth in the first few months of launch, and is building towards the next phase of growth. The transformative nature of venture means that business disruption is going to be created at scale and technology needs to be the engine to drive the same. Please join our team to be a part of this exciting journey, make a business impact and accelerate your learning and growth.

Job description:

Key Aspects

o The business is highly retail in nature, characterized by high transaction volumes, smaller ticket sizes,

o Given nature of customers, the business also entails stringent controls and monitoring to ensure portfolio health and quality at all times

o While unit of sizing up the business is its loan book size, profitability and minimized delinquency are key business objectives.

o Higher cost of funding impacts profitability as well as competitiveness of loan rates that can be offered to customers

o Understanding of product market characteristics such as channel relationship management, occupations/trade, local financial preferences and practices are important to gain competitive advantage while structuring loans and identifying leads.

o The Sales Manager – Secured loan is responsible for maximizing profit, growth & customer service objectives via a series of planned business development and channel expansion initiatives.

Key Challenges
o To build and grow the business while remaining cognizant of competitive realities in the following areas:
o Market linked product
o Market average IRR & processing fee levels
o Market average DSA pay-outs
o To originate and develop market share in Tier-I and II locations , against stiff competition, overcoming competitive pressures with sharp focus on efficiency and stakeholder satisfaction
o To drive dual focus on growing volume and ensuring sourcing quality, given nature of the customer profile (individuals/ MSMEs)
o To constantly upgrade financial & operational know how of self on efficient loan processing, effective negotiation and relationship building for maintaining credibility with DSA network and profitable target achievement.
o To keep abreast with latest market trends through focused market intelligence, as well as regulatory changes for inputs on requisite amendments to policies, processes, etc.
o To ensure loan conversion/ sanction/ utilization percentages are high and an appropriate sourcing funnel is built to meet targets.
o To ensure credit quality and effective portfolio selection/pre-screening thereby minimizing potential NPAs
o Given the nature of customers (MSME & below) the market connect of frontline sales is key for the vertical being successful.


Key Qualifications



Any Bachelors Degree


Sales,business and commercial acumen,team management and communication,execution skills,product-market understanding,,



Gender Preference:


Job Type:

Full Time

Diversity Tags:

Not Applicable